If you are one of those Coolers with deep words, those who have really lived experiences, those who tell stories without knowing that they are doing it… If you are one of those Coolers, welcome/a.
We know better than anyone how burdensome it is to be receiving information that is not of your interest: plain information, empty, without any added value. Stop throwing words in a random basis! We promise our words are made with the affection that is expressed with clear goals and values.
If you are one of those Coolers who still writes letters with pencil and paper… we are gonna tell you that is off the table. We love it but it is lack of the evolution our essence asks us. To evolve in a respectful way with our environment. And, that environment does not ask for plain or empty words, it calls for commitment, conviction, and action. Commitment to our values, our essence, and our being. Conviction in what we firmly believe and what we fight for. And, dear Cooler, the action, the blessed action. What would we do without it? Necessary to change the world, to move forward, to bring out the best in us. And you, you still wonder what you would do without it…
In Cool Bottles we are of sincere words, of those that break schemes, of those that question you in the deepest of your being. We are not of written letters, but of those letters which are written by their very action. We are pure commitment, no longer only with ourselves, but with something more immense, something that escapes us, something really imposing: LIFE. And, friend, behind every COOL-LETTER hides a bit of life, of that which is built every day, without rest. And this life, which in turn gives us our own, is vulnerable, sensitive, and finite.
We are not going to force you to sign up for our COOL-LETTER, but if you do, you will cultivate your commitment, your compassion and, without hesitation, your action. Because these three essential ingredients bring us closer to a world that looks better than it did yesterday.
PS: We promise total sincerity in every letter we send you.